Our Team

IRA Leibtag

Founder and CEO

Loves chocolate so much that he created Cholaca because a pure liquid cacao didn’t exist.
Created a proprietary process to emulsify cacao in water and named it Cholaca.
Went to York University, then the Royal Conservatory of Music in Toronto (where he’s from) and was a concert pianist before a successful career in entertainment sound production.
Designed and produced television network signature sounds, feature film scores and commercial jingles, and led the Jurassic Park Lost World audio team for MCA/Universal’s theme park.
Built first web radio station called excite.fm
Is married to the love of his life Mary and they have two beautiful daughters.
Likes to drink his Cholaca with half and half.

VP Operations

Originally from New York, but spent most of his childhood growing up in Boulder
Voted best all-around kid in kindergarten
Graduated from the University of Colorado Boulder with a degree in finance
After a short stint living in New York City, moved to Kentucky and started a company sourcing reclaimed wood from old tobacco barns
Following the sale of his company made his way back to Boulder and eventually landed in the natural products / foods sector, met Ira, and the rest is history
Loves hanging out with his wife, Sara, and their long-haired miniature dachshund, “The Mongrel”
Likes his Cholaca with orange soda